Tag: advertising

Una Harley para papá

If there’s one thing I’d care to win less than a trip to Brazil for the UY-UK match, it’s probably a noisy, rattling and dangerous (especially given Uruguayan drivers) pile of outdated technology. Not that I stand a chance of winning (oh, such stinkin’ thinkin’!) but fortunately cupones (coupons) were only offered upon purchase of certain Father’s Day (today in Uruguay) items, and we’ve only bumbled into a couple of those the last few weeks.

harley

Around $9,000 new in the land of the Untied Snakes, prolly $19-20,000 here. I found the local web site, but under precios it has no prices. It does have an enticing shot of snow-capped mountains, though …

harley-mountains

… amusing because Uruguay has neither snow nor mountains. Oh, details.

poor quality appliance, Uruguay

Curious advertising choice

Olivo, short-lived restaurant in Parque del Plata, Uruguay

Couple years ago, a Brazilian chef opened a slightly upscale restaurant in nearby and otherwise not-upscale Parque del Plata. I took the wife to have lunch there once, and next to the sign showing they were open was a very convincing chain holding the gate locked shut. I doubt it’s still open.

I mention it today because I’m trying to clear my desk of little pieces of paper, mostly presupuestos, or estimates which you get every time you ask a price here, and came across this advertising piece for the restaurant.

Why would someone go to the bother and expense of creating these things, using a defective Google map that shows significant residential areas underwater? Boggles the mind. This mind, anyway.

A little noise can be a good thing

I’ve mentioned the noisy airplane advertising and motorcycle advertising. This story comes from our friends Syd and Gundy who used the motorcycle advertising service, with a rather remarkable result.

Their dog Leah disappeared on Christmas afternoon 2011. They had briefly attended a get-together near us, then returned home to prepare dinner for guests joining them at 5pm.  At about 4pm, Syd took the dogs out to the woods for a walk.  Fireworks exploded. Leah went into panic mode and fled.  Syd searched, returned home for an uncomfortable dinner, and then their guests joined them for another search.  He continued searching on his own until dark and early the next morning and again in the afternoon.

Two days after, a Spanish-speaking friend suggested an ad on the loudspeaker bike, and went with them to order it.  While making the aural message, the company suggested posters, included in their cost.  The posters ended up in vet offices and places where dog food is sold.  One of those posters was seen by that same friend’s daughter’s ex-boyfriend, who had seen a Facebook posting by a couple in Pando (20 km away) showing the dog they had found at the beach in Atlántida.  He realized they were likely the same dog, told his Facebook friends how to contact his ex-girlfriend, who told her mother, who emailed Syd and Gundy a link to the Facebook posting.

Thus Leah was rescued, having been very well taken care of in the meantime, as a result of noisy motorcycle advertising.

Though the noise part actually contributed nothing.

 

Coffee in Yesterguay

Probably 98% of the coffee sold in super (and other) markets in Uruguay is ground and glaseado – meaning sugar added.

As far as I know, the only place to buy real coffee is Palacio del Cafe in Montevideo. They do not have a stunning selection, but they do have rather stunning packaging:

Coffee label in Uruguay in 2014: not exactly politically correct

You can also get their coffee at Tienda Inglesa in Punta del Este (in the bakery section, natch). In that case, however, you’ll get more modern (say, post-1930) graphics.<
Current cost UYP 355/kg = USD 7.45/lb.