Simply inexcusable

Categories Commerce and products, Travels

I saw this at Tienda Inglesa, and was absolutely appalled.

No, not that the ham was upside down. That only made it worse. Can you see it?

OK, let me give you a clue:

Ah yeah, you’ve got a point: that’s not much of a clue. That’s me in Tangiers, Morocco, in 1983. On the right. I have absolutely no memory of the photo being taken BTW (by someone named Lisa Ebright).

Having extricated myself from teaching at a vastly under-studented international school in Malta, I spent a few years working as a school yearbook rep out of West Germany, consuming multiple Eurail Passes with a job that took me to 14 countries.

Not bad, but: in the twilight of my 20s, in an “is this all there is?” moment, I signed up for a School of Visual Arts (New York) summer course in North Africa, whose teachers were Milton Glaser, Marshall Arisman, Ed Benguiat, and Eileen Hedy Schultz (not to be confused with Eileen Caddy, founder of Findhorn, whom I met a year or two later in Germany). All very cool people – well, for the first and most famous, perhaps that’s too strong an adjective – a couple of whom I later visited in New York.

Powerful stuff which, alas, did not exactly lead me down the path to a career in typography, illustration, graphic design, or stock photography, though all kept singing sweetly in the background over the next few years.

So, back to the ham, oddly less offensive now right side-up. But still egregious – what the hell is this? Do you let your ten year-old do package design?

Yes, I’m talking about kerning….

Leave a Reply

Your email address will not be published.