When we first moved here, we found an older tapicero – upholsterer – to redo a bunch of used furniture we had purchased. We haven’t needed work done since, but I don’t that guy is still working, and I do think about it from time to time.
So when I saw a guy in the feria for the second time advertising his services, I thought it might be a good idea to ask for a business card. Which I did. This is what I got:
No card, no name. Just “TAPICERO.”
Which reminded one of the calendar I got from one of the other vendors a few weeks ago:
It hangs above my computer monitor, with retrograde Mercury and shoulder dates highlighted just in case I get a sudden and unexplained urge to buy electronics when I shouldn’t.
But noteworthy is “J&E” – they have a business name? Who knew? And if I told you the name, would you be able to find them in the feria? Maybe by the blue color of the truck in the photo?
No, instead they’re the cheese truck on the school end opposite the produce stand on the school end, as opposed to the middle-aged couple cheese truck a half block further, across from the produce stand where they usually wear maroon jackets.
That’s the extent of “branding” in the Uruguay feria.
There was a seed and nut stand memorably named 8 Búhos (8 owls) which appeared in Atlántida a couple of times. Since they were new, I asked if they planned to be there regularly. Always, they replied.
You guessed it: they’ve never been back.