Design Notebook 20181201

Categories Commerce and products, Elsewhere in UY0 Comments

It took us three consecutive day trips to Montevideo to get our Uruguayan passports renewed (actually to get our Credenciales Cívicas updated, a process gratuitously complexified by various functionaries in different government offices) – but we’re now good for ten years, yay! The latter two days involved lunch at new places: Lisandro, offering a variety of sandwiches and salads, but better yet, a peaceful location in crazy Carrasco, and Estrecho, similar fare but better, on Sarandí, the busy walking street in Ciudad Vieja. (Fun to note that Lisandro’s web site offers the address of their other location in Zonamerica as “Driving Rage,” which could, in this country, well be a Freudian slip.)

Yesterday, in Estrecho, the waitress gave us tourist map.

Montevideo tourist map

At first glance, it seemed promising.

Montevideo tourist map

But then I looked closer.

Montevideo tourist map

I guess the idea is you find a bike and make your way, maze-like, through this circuit that just kinda looks like it was laid out to accommodate the sponsoring restaurants and stores. Since we were recently in the area, I looked closer and quickly found a couple that gave addresses nowhere near their Carrasco locations.

Montevideo tourist map

On the flip side, this:

Montevideo tourist map

Postage-stamp sized listings of exactly 100 businesses, with details in 6-point type.

In terms of design, it’s attractive, and not particularly informative. It might be interesting to follow some of these routes, but I find nothing compelling about them. Nor would I settle on any of the sponsoring restaurants without learning more about them.

In the end, though, it’s got maps. And I love maps!

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