Last couple days, I’ve had to venture past the peaje – tool booth – a couple times, to buy tiles. A phone call confirmed that what I wanted was en stock, and the visit to pay for them confirmed, as last time, that that means “come back tomorrow afternoon after they’re delivered from Montevideo.” That’s OK: it’s not far, and I like the certainty of seeing goods versus waiting around for delivery of – whatever….
And, of course, the odd chance for cultural enlightenment. At the Costa Urbana shopping mall, which sprawls above Avenida Giannattasio and contains perhaps 157 stores selling shoes (I’m not sure an accurate count has ever been done), I saw this appalling Burger King ad, for a quadruple-cheesburger with bacon.
I have noticed that Uruguayans have gotten noticeably fatter the nine years we’ve been here. Still not perhaps up to American Standards, but definitely noticeable. But – I immediately wondered – is this uniquely Uruguayan? Something in me said yes, but that seemed unlikely.
So I went online.
This horrific “flame grilled to perfection” culinary disaster represents the maximum extent of Burger King’s US offerings: a mere 1,480 calories and 2,340 milligrams of salt.
Now let’s look at Burger King’s Uruguay site:
OK, maybe I added something. Click on that, and you can see that they offer more info about “nutrition:” this should be interesting, no?
… their further nutritional info is also maybe you’d like some chocolate-cake ice-cream thing or French fries?
The type in red is my addition: also maybe you’d like a trip to the emergency room in an ambulance?
This is the same profoundly misled/ignorant place where feedlot beef commands a premium.
Paradise Uruguay. Uruguay Natural. No: just more exploitation of ignorance.